Sasha Jam, JPAR San Antonio, TX is my special guest today on Success from Scratch. As an immigrant from Sweden, Sasha explains how he migrated to the U.S. and started his career in real estate. He elaborates on how he may not be the smartest or wealthiest in the room yet he is the most persistent and dedicated which has allowed him to help over 20 families buy, sell or invest in real estate this year.
In addition, Sasha runs a rehab business creating an additional 14 opportunities annually. Learn more by watching NOW.
“There is only one speed in this business… and that is GO! ” ~ Sasha Jam, JPAR San Antonio, TX
Happy Monday. Have you ever been too busy to stop and get gas? How did that work out for you?
As we start the week, can you relate to this story:
Once upon a time, there was a strong, ambitious young woodcutter who needed work. She traveled to the nearest timber merchant and asked if she could secure a job. The timber merchant could sense the woman was a hard worker and decided to give her an opportunity. “Meet me here tomorrow at daybreak,” the merchant said.
The young woman arrived the next morning where the merchant led her to a dense patch of trees in the nearby forest. “Chop down as many trees as you can today and meet me just before sunset.” The young woman chopped down 18 trees that day. The merchant was impressed. “Well done!” he said, “You are the best woodcutter we have!”
The next day the young woman returned, feeling even more motivated. Her muscles were sore but her ambition was strong. She chopped down 15 trees the second day. On the third day, the young woman arrived before daybreak and stayed until she could barely see the tree she was chopping down. She cut down only 9 trees that day. This pattern continued over the coming week.
“I must be losing my strength,” the young woman thought to herself.
The next week her boss met her in the early morning hours and told her she was fired. The young woman was upset and scared about her future. But she knew she worked as hard as she could and just didn’t have enough time to chop more trees. Her head hanging low, she handed her axe back to the timber merchant. The merchant took one look at the axe and said, “When was the last time you sharpened your axe?” “Sharpen my axe?” the young woman replied, “I’ve been too busy trying to cut down enough trees to sharpen my axe.”
I’m curious… can you relate? If so, how can you sharpen your axe this week? Consider this:
Abe Lincoln’s productivity secret was to use sharper tools to get the job done more efficiently. He said: “If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.” Lincoln, who was a skilled woodcutter before becoming one of the most important presidents in US history, probably meant this both literally and figuratively. Inefficient tools waste your energy. It’s better to spend the majority of your time finding and cultivating the best tools for any task.
If you have 10 minutes, you might consider investing in watching this classic video from Stephen Covey on big rocks and little rocks… no endorsement of the YouTube channel here, it’s just the only one we could find that still has this classic video. It’s worth your time, watch it!
This week Amy Minor from Austin, TX is my guest on Success From Scratch.
Minor just came back from France and is a self proclaimed Mindset, Personal Growth and Development junky. She grew up in Germany and was big into the theater before getting into Real Estate three years ago.
Watch today’s episode and learn more about making Success come from Scratch!
“I found women that were successful, or business owners, or CEOs and I was like, ‘well they’re going to have friends that are like them,’ so I was reaching out to friends of friends essentially and one of them was a real estate agent […] at the end she was like, oh you have to go into real estate, you would be amazing! […] I truly started from scratch.” – Amy Minor, JP and Associates REALTORS®
Lauren Snider is my special guest for this week’s episode of Success from Scratch. She tells us how she has learned to “fail forward” in pursuit of her dreams. From a base of zero, in 3 years she has created a business that helps 28 families each year to buy, sell or invest in real estate. The core to creating that result is “relationship marketing.”
Lauren shares how she has overcome challenges, built her persistence, created a game she can win while always staying hungry. Keeping herself in check and holding herself accountable are 2 traits she works on daily.
“I came from a hard-working family… and that is all I know how to do!” – Lauren Snider, JP and Associates REALTORS®
Like many of you, I’m coming off a major Thanksgiving holiday. Full of friends, family and the food coma. A study from 2007 found that eating a meal with a high glycemic index shortened the time it took for people to fall asleep by about 50% when compared to those fed a low glycemic index meal.
But there’s likely more than one reason a Thanksgiving feast can end in sleepiness. A study from 2009 suggests that cross-talk between the gut and the brain after a meal activates the hypothalamus, which indirectly stimulates regions responsible for sleep while simultaneously suppressing regions responsible for wakefulness.
In last week’s blog, I wrote about the Mindset, Attitude, Actions, and Results circle. That’s kind of like the cross talk between your gut and the brain after a big meal, yes!? Here is what we know, the difference between mindset and attitude are clear: mindset is a way of thinking; that in turn drives your attitude which shows up in how you approach things, your language tone and posture. That in turns drives your actions and your behavior which ultimately delivers an outcome or a result.
So, IF your business is in a food coma, or you are being proactive to avoid the holiday business coma, here’s 2 steps to consider.
1. Improve your posture and increase your daily physical activity over the next 4 weeks.
2. Make sure your business plan is relevant and up to date by 12/1. And in that process ensure you:
a. Define YOUR unique value
b. Trouble shoot any issue holding you back
c. Be clear and FOCUS on a clearly defined target market
d. Get in a small group
Move your body MORE
Tony Robbins, consultant and coach to CEO’s and self-help guru believes that what the body does, the mind follows. Wake up your body and your mind is awoken.
Example: what is your posture at this moment? When was the last time you went on brisk walk? How do you carry yourself? How do you dress yourself? How does your face look at this exact moment? Change your physical state: Take a daily walk, sit up straighter, put a smile on your face, dress the part for your industry and see if that doesn’t have an immediate effect on your mindset.
If you’re interested, look into the book “Presence” where author Amy Cuddy explains the science behind all of this and even shows you a couple of power poses. Here is a link to her amazing Ted Talk.
Is Your Business Plan Relevant?
Define your value and remember it’s NOT all about you! Be TOTALLY clear about how choosing you as a real estate agent benefits your prospect. When someone asks you what you do, it can be tempting to list your awards and accomplishments. Try to be mindful about naming specific ways your services benefit sellers, buyers or investors. Benefit-focused value statements resonate with prospects in a meaningful way. For example:
I specialize in helping empty nesters find the luxury downtown condo that’s just right for them.
I am a ninja negotiator with a track record of selling homes at an average of 2 percent over list.
Want to sell fast? Then I’m your real estate agent, as my listings sell in 26 days on average, 13 days faster than the norm.
Consistent quality – for you, your clients and your partners.
Simplifying your workload – like a checklist for a pilot before takeoff
Saving time – less time wondering what to do next and more time doing it
Highlighting and eliminating inefficiencies
Growing your business – serve more people, make more money
Do you have a clear TARGET?
When we see agents and teams struggling, too often their target market is just not specific enough. Many agents and teams may have several different types of target markets. Yet, for the purposes of marketing your business, you want to start with a laser focus on sellers and buyers. Your target market profile should be specific enough to answer basic questions like:
Where can you find sufficient numbers of them in groups?
What media do they consume? (How to reach them)
What blog sites, websites, forums do they frequent?
How engaged are they on social media and which platform?
What associations do they belong to?
The power of a small group. If your business is struggling – or you want to avoid the holiday coma – as the business owner, it can be tough to see the forest between the trees. It’s easy to get in overdrive mode putting in more hours working in the business with little or no time left to work on the business. This is where it would be wise to seek expert from like-minded individuals, a business coach or BOTH.
What action will you take to get out of OR avoid a business holiday coma?