THE Consumer Credit Expert Doc Compton is my guest this week on Success From Scratch.
Doc is passionate about consumer advocacy. He talks about his book Credit Read In 5 Simple Steps and how it can help consumers, agents and anyone looking to make any type of major finance purchase.
Watch today’s episode and learn more about your credit.
Do you enjoy the Facebook memories feature as much as I do? Recently a memory came up for me from a time when I was really into the sport of golf… at that time I had hired a “Master PGA professional” as a coach and my handicap dropped in half. Coaching works. The picture I posted was a golf ball inside the cup with the caption: “The main thing… get the ball in the cup in the fewest strokes possible. No need to make it more complicated than that!”
The main thing… get the ball in the cup in the fewest strokes possible.
For me, I learn by analogies… how one thing is just like another. Sports, music, and theater have great analogies for business. This memory reminded me that real estate sales has one main thing too…setting appointments. The more appointments you have in your schedule each week the more successful you will be. The objective of all real estate marketing and prospecting is to create more appointments!
Every time I meet one on one with someone seeking coaching on their real estate practice, I enjoy listening to the stories of why they don’t have time to do the little things they already KNOW will make a difference.
“Mark, I don’t have time to prospect consistently; I don’t have time to eat properly during the day; I don’t have time for a date night with my partner; I don’t have time to work out.” And the list of excuses goes on and on and on. Think about it, the most unprofitable item ever manufactured is an excuse.
So, what does any of this have to do with making more real estate appointments? You see here’s what I know, from working with peak performers and highly successful people all over the world… keystone habits matter. Some habits are more important than others. Keystone habits don’t create a direct cause-and-effect relationship, but they can spark chain reactions that help other good habits take hold. Examples would be exercising… exercising can help you eat better; family dinners can create greater bonds outside of meals; planning your days and time blocking can lead to stronger focus throughout the day.
If you don’t have time for the small things you won’t have time for the big things.
Taking action: Start by making ONE adjustment to your daily routine immediately. You KNOW what it is… write it down right now. Text it to your partner with a commitment and ask them to hold you accountable.
You might struggle a bit the first day, or the second day… yet one day you’ll master it. And then you can add the next keystone habit to your arsenal. You see it’s about keeping the main thing the main thing.
“Typically, people who exercise, start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.” ~ Charles Duhigg, The Power of Habit
#WinTheDay
JP & Associates REALTORS® one of America’s fastest growing real estate brokerage firms opens it’s 3rd Austin location at Penn Field.
JP Piccinini, CEO and founder said, “We are excited to expand our presence in Austin, providing more opportunity for our agents and consumers to achieve the dream of homeownership.”
Penn Field was built originally in 1918 as an air base for the U.S. Army yet in recent years it has become a hub for innovative and creative Austin businesses.
Mark Johnson, COO said, “Supporting our agents and the consumers they serve with a network of physical office spaces is a foundation of our offering. When I saw Penn Field, I immediately felt it had a lot of character that blended with our corporate personality of innovation, productivity and service.”
The JPAR location is directly across from the Gibson Guitar Showroom, where you can regularly catch up with some of Austin’s many musicians. Agents have access to “We Work” style space, private offices and meeting rooms.
JP And Associates REALTORS® (JPAR) is one of the top 100 real estate brokerages in the US. A full-service transaction fee based real estate brokerage, it has been recognized as one of the top 10 fastest growing brokerages in the country by REAL TRENDS as well as also being a back to back INC5000 nominee. It operates multiple offices across Texas and is expanding nationwide offering franchising opportunities for entrepreneurial real estate professionals. Read more about JP and Associates REALTORS: http://JPAR.net
Kristine Edens and Nita Advani our my guest this week on Success From Scratch. Both are newer agents to the industry who share how having a mentor was critical to their success. Kristine and Nita each have different approaches to the market, yet both explain how an experienced mentor – who helped them build confidence – enabled them to achieve their first transactions in less than 90 days.
Need a coach? Take advantage of our free consult at JPARCoaching.com
We are on a mission… a mission to create the most productive brokerage network in the world. That requires transformation… I was thinking, wouldn’t it be cool if it was as easy as the type of transformation Clark Kent goes through when he becomes Superman, or when Diana became Wonder Woman?
Here’s what I know, to achieve all of our dreams some type of transformation is required. And unless you are blessed with superpowers, transformations don’t happen in isolation. If you’re stuck, get in a small group. If you’re on track get in a small group. If you’re crushing it I suspect you’re already in a small group. None of us will transform without the power of being in a like-minded mastermind group where you can share, discuss, challenge and get some accountability.
Consider starting or joining a group this week. Don’t know what to discuss? Consider these possible themes:
6 guidelines for business transformation. 1. Let the consumer drive your direction; 2. Decide what type of transformation you need; 3. How to involve your team, vendors and support network; 4. How to say NO to the comfort zone; 5. Being open, listen to others and be prepared to change as conditions dictate and 6. Best practices to never stop… never stop with a continuous improvement mindset (make it better, make it better, always make it better).
The JPAR quarterly review or business planning templates and how you plan to close the year strong, fully prepared for 2019.
As you think about closing the year strong and starting the year fast I’d ask you to consider content-based marketing.
Content-based marketing is about marketing your real estate services based on the consumers intent to engage.
Marketing to the consumer’s intent is expected to produce a better ROI over more traditional methods, mostly due to specific targeting and higher quality responses.
One idea you could execute would be white papers that you hire out Fiverr or write yourself along with an associated “push and target” distribution campaign to drive leads. Examples:
4 reasons to sell and buy in Flower Mound
6 ways to increase the value of your home in Frisco
7 things I bet your real estate agent never taught you about Austin real estate market
Many social media companies allow you to target a likely seller or buyer by way of geographic area (ex. 10 mile radius from a property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). And others like SmartZip offer predictive intent based tools for the modern real estate agent.
So there you have it – at least 3 major topics to get started on in your small group. When will you begin?
Gabe Abshire, CEO of Utility Concierge is our guest this week on success from scratch. Gabe shares his “EOS,” the entrepreneurial operating system where the concept is based on each successful business having a visionary and an implementer. Or in real estate, a team leader and an operator. Gabe shares his secrets for success and how those can apply to your real estate practice. He also shares the value proposition of Utility Concierge and how that can add value to you and your clients.
Need a coach that can help you build your EOS? Get free consult at www.travisrobertson.com/jpar
JP and Associates REALTORS® Franchising (JPAR Franchising LLC) announced the appointment of Frank Gay as the Chief Executive Officer effective immediately. He will assume day-to-day leadership of the Company and will also join the parent company Vesuvius Holdings LLC Board of Directors. He will work side by side with the President/Chairman JP Piccinini, and Mark Johnson CEO of JPAR to synergize and execute the brokerage and franchise ambitious and aggressive growth strategy.
“I am confident that Frank is the right person to build on this momentum we have going within the JPAR family,” Piccinini said continued. “He is a well respected veteran leader of our industry with significant experience working with the different markets in the franchise and acquisitions arena, operating efficiently at scale, and delivering value to our franchisees. We are lucky to have him as our CEO of the franchise entity.”
Every picture tells a story, and that’s true of today’s blog post photo. Take a look… that image just may have hit home for you as it did for me.
I have few regrets… yet recently I happened to be in a business meeting where we moved the chess prices around the board yet did not address the true underlying issue. Instead, I chose the path of least resistance… the path of comfort instead of the harder truth. Conflict was avoided yet so was the real growth opportunity. Can you relate to a similar situation in your business or life?
While comforting lies can be, well, comforting, they won’t help us get through a challenging situation in a way that serves our mutual best interests. Comforting lies won’t help you grow. So, if your desire is to be the best version of you, switch the line you’re in. Move from the easy line of comfort to the more challenging line. The unpleasant truth will equip you with the feedback to make the best next step. The next best course of action given your circumstances, desires, and dreams.
As a mentor, coach and consultant here’s what I know: “a coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.” Let’s be that person this week for all the people we influence.
In this weeks episode, Cassie Samons from JPAR Justin, Texas shares how she and her three teammates approach the market.
After being solo in real estate, Cassie shares how she recently hired a coach to help her and her young team grow.
Free coaching consult? www.travisrobertson.com/JPAR
JP & Associates REALTORS® recently launches its updated website. The firm engaged the services of AgentFire. Nelson Cuesta, CEO of AgentFire said, “We are ecstatic to have delivered a modern, simple, user focused design and user experience for JPAR’s corporate website. After now having worked directly with their teams on this project, we understand why they’re growing as fast as they are.”
The updated website uses leading edge tools like BuySide to create a more compelling experience for consumers and help JPAR agents and franchisees win more listings in the marketplace. JP Piccinini, CEO and Founder said, “Simply put, data is big part of the new economy and it’s here to stay. We are excited to offer our consumers and agents more tools to manage the real estate process in this changing and complex real estate marketplace.”
