Today Mike Porter, JPAR Austin, TX shares his secrets to success in real estate sales serving over 32 families to buy, sell or invest in real estate annually. Mike shares how there have been a few times he wanted to “throw in the towel” and how he overcame those ups and downs. Mike uses kvCore to stay organized and accountable. He also shares other secrets he uses – like BuySide Home Valuations and Cole Resources – to stay focused and relevant in today’s marketplace.
Learn more by watching NOW.
“There is always a way to achieve the dream of home ownership!” ~ Mike Porter, JPAR Austin, TX
A few weeks from now, you might be asked, “So, how are those New Year’s resolutions working out for you? The dream is that our goals and resolutions lead us to a higher ground, to new horizons. They can give our eyes a focus, our mind an aim, and our strength a purpose. Without the positive pull forward of a goal, we could risk remaining forever stagnant, or even worse sucked into a backward spiral.
So why is it so hard to keep and reach some resolutions, some goals?
We have all felt the excitement that comes with setting a new goal, but then, as time progresses, excitement can morph into anxiety. This is because we are facing the reality that we are so far from our goal and have no framework or strategy of how to get there.
So how do you overcome life’s hurdles and personal mental roadblocks to reach your BIG goals?
Well, first, a blinding flash of the obvious: When you set goals for yourself, it is important that they motivate you: this means making sure that they are important to you, and that there is value in achieving them. Motivation is key to achieving goals. Set goals that relate to the high priorities in your life. If the goal is truly not important to you and you can’t tie it back to why it’s meaningful, your chances of success diminish. Yet wait, there’s more:
The reality is, there’s a SCIENCE to goal setting
In over 650 studies completed with over 50,000 participants, scientists analyzed what worked best when goal setting. Overall, individuals who focused on Process Goals had more success in reaching their goals than those who simply set Performance or Outcome Goals.
So, what is the difference between an outcome goal, a performance goal, and a process goal?
An outcome goal is one that isn’t really under your control. Instead, it’s based on outside circumstances. For example, if your goal is to the #1 selling agent in your market, that’s a goal that’s not only based on your numbers but also the numbers from other agents in your market too.
Performance goals are personal achievement goals. They are the building blocks that help you reach your outcome goal. A good performance goal example is to “beat my personal record of 21 homes sold in a year.
Process goals are completely under your control and are composed of the things you do on a daily basis like habits and routines. Think of these as the small steps you take to get to your performance and outcome goals every single day. An example of a process goal would be to “spend 60 minutes prospecting daily” or “40 minutes of cardio work.”
So, there you have it, the science behind more effective goal setting. Create a goal that is important to you and one you can be reminded frequently as to why you are pursuing it. Then, break those outcome goals down to the daily activities, the daily processes. Now your likelihood of achievement is dramatically improved.
Interested in coaching? See if it’s right for you: www.jparcoaching.com
Today on episode #36 of Success From Scratch, my special guest is Jordan Holley. Jordan shares his 8 years of experience in residential real estate and how he started from scratch, and now assists 25 families to buy, sell or invest in real estate each year.
At a young age, Jordan made a decision to buck the advice of others and strike out on his own. Jordan shares how he struggled with some of the more traditional forms of prospecting until he found his niche in networking and referral.
“I’ve learned to balance my professional life and personal life by scheduling my personal time just like a client appointment.” ~ Jordan Holley, JP and Associates REALTORS®
We are on a mission… a mission to create the most productive brokerage network in the world. That requires transformation… I was thinking, wouldn’t it be cool if it was as easy as the type of transformation Clark Kent goes through when he becomes Superman, or when Diana became Wonder Woman?
Here’s what I know, to achieve all of our dreams some type of transformation is required. And unless you are blessed with superpowers, transformations don’t happen in isolation. If you’re stuck, get in a small group. If you’re on track get in a small group. If you’re crushing it I suspect you’re already in a small group. None of us will transform without the power of being in a like-minded mastermind group where you can share, discuss, challenge and get some accountability.
Consider starting or joining a group this week. Don’t know what to discuss? Consider these possible themes:
6 guidelines for business transformation. 1. Let the consumer drive your direction; 2. Decide what type of transformation you need; 3. How to involve your team, vendors and support network; 4. How to say NO to the comfort zone; 5. Being open, listen to others and be prepared to change as conditions dictate and 6. Best practices to never stop… never stop with a continuous improvement mindset (make it better, make it better, always make it better).
The JPAR quarterly review or business planning templates and how you plan to close the year strong, fully prepared for 2019.
Possible Topic About Marketing:
As you think about closing the year strong and starting the year fast I’d ask you to consider content-based marketing.
Content-based marketing is about marketing your real estate services based on the consumers intent to engage.
Marketing to the consumer’s intent is expected to produce a better ROI over more traditional methods, mostly due to specific targeting and higher quality responses.
One idea you could execute would be white papers that you hire out Fiverr or write yourself along with an associated “push and target” distribution campaign to drive leads. Examples:
4 reasons to sell and buy in Flower Mound
6 ways to increase the value of your home in Frisco
7 things I bet your real estate agent never taught you about Austin real estate market
Many social media companies allow you to target a likely seller or buyer by way of geographic area (ex. 10 mile radius from a property), age (ex. 35-50), income (ex. at least $50,000 and less than $80,000), and even credit score (cool, right?). And others like SmartZip offer predictive intent based tools for the modern real estate agent.
So there you have it – at least 3 major topics to get started on in your small group. When will you begin?
Every picture tells a story, and that’s true of today’s blog post photo. Take a look… that image just may have hit home for you as it did for me.
I have few regrets… yet recently I happened to be in a business meeting where we moved the chess prices around the board yet did not address the true underlying issue. Instead, I chose the path of least resistance… the path of comfort instead of the harder truth. Conflict was avoided yet so was the real growth opportunity. Can you relate to a similar situation in your business or life?
While comforting lies can be, well, comforting, they won’t help us get through a challenging situation in a way that serves our mutual best interests. Comforting lies won’t help you grow. So, if your desire is to be the best version of you, switch the line you’re in. Move from the easy line of comfort to the more challenging line. The unpleasant truth will equip you with the feedback to make the best next step. The next best course of action given your circumstances, desires, and dreams.
As a mentor, coach and consultant here’s what I know: “a coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.” Let’s be that person this week for all the people we influence.