6 Steps To A Better Business Plan

Last week we conducted an amazing business plan session via zoom, and well… we forgot to record it! Human error. Well, our error is your benefit because here is a cliff note version of that session.

Nationally about 3% of agents create 20 or more transactions a year, yet at JPAR nearly, 8% of our agents create 20 or more transactions. Why is that?

Better planning that leads to better execution.

So, what are the secrets of those highly productive agents?

  1. They don’t wait. They start business planning in October. Face it, residential real estate typically runs in 90-day cycles. If you wait until December to look at your 2019 business plan, the first quarter of 2019 will already be set, done and all but over.
  2. They are very CLEAR on their WHY, their VISION, and their unique selling proposition… the one thing that differentiates them from all others.
  3. They rely on more than one source of leads. With a mindset of “always be testing” they have tried and failed, yet over time have created at least 4 different sources of leads.
  4. They understand the source and cost of all leads… which ones convert, and which ones don’t.
  5. They understand that trying harder simply doesn’t work. So, they don’t expect to do the same thing and get a different result. You might want to read YOU SQUARED by Dallas based business coach Price Pritchett.
  6. They break everything down to the simplest terms. A daily number and a daily activity.

Bonus secret? Those highly productive agents that are crushing their goals have surrounded themselves with a mastermind group that meets consistently to discuss the business plan, execution, challenge assumptions and holds each other accountable.

So, there you have it, 6 steps to a better business plan and one killer bonus secret. What will you do to up your business planning game this week?

Looking for business planning templates? Reach out to us via www.exceedingexpectations.info

Coaching? Take us up on a free coaching consult to see if coaching is right for you: www.jparcoaching.com

#WinTheDay

Willpower Does Not Work!

Willpower Does Not Work!

As a coach, as a leader both in the military and private enterprise, I’ve often wondered why do people say they want to change yet never do? It seems from my experience, it is our human nature to rely solely on willpower in creating change in our business and our lives…but what if we are thinking about it all wrong?

In Willpower Doesn’t Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad – a fad that is bound to lead to failure. Instead of “white-knuckling” your way to change, he suggests we need to instead alter our surroundings to support our goals. JP wrote a great outline of how to “alter your surroundings” in the blog article: 7 Steps for Success in Real Estate Sales. Each of these 7 steps is a practical way to alter your surroundings, create confidence and crush your goals.

You see, working with so many of you… I know you want something bigger for yourself… I do, you do, your loved ones do. You want to feel more in control, you want more transformation of your business. If you are relying solely on willpower, here’s what I know: “willpower alone simply is not an effective approach to change.” 

Spiritually, I’d rather rely on my higher power than my own power.

Motivationally, I’d rather rely on my WHY power than my willpower.

Behaviorally, I’d rather create environments of positive stress and high demand vs. staying in the status quo.

The story of John Burke… John was nominated for a Grammy for the best new album. One of the songs on this album was titled Earth Breaker. Here’s the interesting thing, Earth Breaker was a song Burke didn’t even know he could write or play when he started it. When he composed the music it was beyond his current musical ability. Yet that is exactly what he wanted. He wrote a song he couldn’t play and then took immediate action to practice and practice, over and over until he mastered it.

Writing a song beyond his skill level was as a “forcing function” for Burke. It created conditions with more advanced rules than he was accustomed to living. He had to GROW into the environment he created for himself. The moment Burke decides he is going to pursue a new project he immediately decides and takes 7 decisive actions.

  1. He decides when the project will be completed and by when it will be released.
  2. He works backward from the release date, mapping out all key milestones.
  3. He calls that day to schedule studio time.
  4. He pays up front to ensure he gets his preferred studio date and time.
  5. Organizes his personal calendar and schedule to support the project.
  6. He passes on other opportunities that would be a distraction from his main project.
  7. He declares his new project publicly, creating an expectation and accountability from others.

Burke CREATES conditions that force him to succeed by taking immediate and decisive action.

So what’s holding you back?

What action can you take NOW?

If you are not in a weekly mastermind group, I’d encourage you to create one TODAY.

Are you role-playing with a partner the most common questions, the most common objections, and the most common tripwires daily? If not find a partner and start TODAY.

Here is what I know… “the business world rewards action, not thought.”

If you need coaching and accountability… either in a group setting or one on one basis, schedule a consult today at www.travisrobertson.com/jpar

#WinTheDay