by Rick Davidson | Jan 9, 2019 | BluePrint Of Success, JPAR, Mindset For Success, Productivity, Real Estate, Success, Success From Scratch, Sucess Goals, Tips, Top Agent, Top Producer
Sasha Jam, JPAR San Antonio, TX is my special guest today on Success from Scratch. As an immigrant from Sweden, Sasha explains how he migrated to the U.S. and started his career in real estate. He elaborates on how he may not be the smartest or wealthiest in the room yet he is the most persistent and dedicated which has allowed him to help over 20 families buy, sell or invest in real estate this year.
In addition, Sasha runs a rehab business creating an additional 14 opportunities annually. Learn more by watching NOW.
“There is only one speed in this business… and that is GO! ” ~ Sasha Jam, JPAR San Antonio, TX
by Rick Davidson | Dec 17, 2018 | Habits, Sucess Goals, Time Management
I love this time of year… a time of reflection and redirection. A time where everyone is just a little bit kinder, gentler and more giving. As we enter the last 2 weeks of the year, I trust your kindness will be known to all. That others will pay it forward to you and you will pay it forward to others.
Speaking with so many of you, your business plans are ready… you are reflecting on what worked, what didn’t and the adjustments you will make in the New Year. Here is what I know from working with agents, teams, and brokerage business plans over the last 7 years. 6 mistakes you can avoid, 6 things you should double check on your 2019 plan:
One – Most of us are not thinking BIG enough, if your plan is too comfortable it’s probably too small. Everyone reading this – and has the desire – can DOUBLE their business in 2019.
Two – Not being very clear on where the business is coming from today – and how you will continue or expand that – AND the few TESTS you will do each 90 days to create new sources of business in the new year.
Three – Doing more of the same thing and expecting a different result.
Four – Not breaking down the details to a DAILY ACTION
Five – Not having the leading and lagging indicators UP and VISUAL
Six – Not being clear on the benefits – the why – and what happens when you do or don’t achieve the outcome.
Creating a 90-Day Hustle
The point of a 90-day hustle is that it stops you from focusing on all your goals for the year. Instead, the 90-day hustle allows you to take your goals for the year and then break them down into 90-day stretches, 30-day stretches, 2-week sprints and finally DAILY ACTIVITIES.
STEP 1: Review your goals
Research shows your goals should be no more than 3 (major ones) for an entire 12-month period, and then you’ll break down those goals into all the steps needed to achieve them… those become part of your 90-day stretches.
Take your business plan, look at what your main goals are for the next 12 months and then think about how you’re going to break them down into smaller chunks, so achieving them is just a little easier.
This would be a good time to review the difference between outcome, performance, and process goals.
STEP 2: Review your business plan
Make sure your plan is consistent with your goals and avoids the 6 biggest mistakes outlined earlier.
If you need help coming up with a more concrete plan or aren’t really too sure what you want to focus on, then I’d recommend using this workbook by Amber McCue. It costs a few bucks yet well worth it… it’s called “Fresh Start” and many people call it a secret weapon for planning out the year.
STEP 3: Put it all together into a 90-day hustle!
Once you’ve reviewed your goals and your strategic plan, think about the first three months of 2019 and what you want to focus on to achieve your 2-3 main overarching goals.
Pick 1-3 steps to focus on for the next 90 days. Don’t try to do it all. Less is MORE.
In fact, research shows you shouldn’t be doing any more than 3 main things over the next 90 days. Less is more and proven.
Break these down further into daily, 2 week and 30-day stretches. You should end up with 30 day, 60 day and then 90 day’s worth of goals. Consider using an APP like PRODUCTIVITY to get accountability on daily actions.
Include all the nitty-gritty details in your 90-day hustle. Work backward… start with your overall goal for the next 90 days and then break this down into all the steps you need to take to achieve it. Don’t forget to schedule in your downtime, family time and charity obligations. Then SCHEDULE IT. You can then create all your to-do tasks as well and add them to your Google Calendar.
So there you have it, 6 checkpoints to validate your business plan and a format for a 90 day hustle.
I’m often asked, Mark what should I add to my business? Consider this: always be testing… pick 1 promising idea (grove it) and then considering adding another promising idea every 90 days.
Have you considered testing:
• A consistent process to re-working previous leads from ALL sources?
• More Personalization in everything you do? (We are in a relationship business, yes?!)
• More use of VIDEO? (Community and local business highlights)
• Leveraging BUYSIDE or Home Value models?
• Building your out of market referral network?
• Driving curious neighbors to open houses?
• On-line lead generation you control – FB, LinkedIn, Insta?
• Is this the year to wear a name badge or other branded swag?
• Leveraging or building your consumer REVIEWS?
• Becoming the HUB of all things in your area?
So, what is YOUR 90-day hustle going to look like?
#WinTheDay
by Rick Davidson | Dec 5, 2018 | Best Practice, Coaching, Productivity, Real Estate, Success, Success From Scratch, Sucess Goals, Tips, Top Agent, Top Producer
Lauren Snider is my special guest for this week’s episode of Success from Scratch. She tells us how she has learned to “fail forward” in pursuit of her dreams. From a base of zero, in 3 years she has created a business that helps 28 families each year to buy, sell or invest in real estate. The core to creating that result is “relationship marketing.”
Lauren shares how she has overcome challenges, built her persistence, created a game she can win while always staying hungry. Keeping herself in check and holding herself accountable are 2 traits she works on daily.
“I came from a hard-working family… and that is all I know how to do!” – Lauren Snider, JP and Associates REALTORS®
by Rick Davidson | Nov 26, 2018 | Don't Settle, Dreams, Goal Setting, Habits, Holiday, JPAR, Productivity, Real Estate, Thanksgiving, US Holiday
Like many of you, I’m coming off a major Thanksgiving holiday. Full of friends, family and the food coma. A study from 2007 found that eating a meal with a high glycemic index shortened the time it took for people to fall asleep by about 50% when compared to those fed a low glycemic index meal.
But there’s likely more than one reason a Thanksgiving feast can end in sleepiness. A study from 2009 suggests that cross-talk between the gut and the brain after a meal activates the hypothalamus, which indirectly stimulates regions responsible for sleep while simultaneously suppressing regions responsible for wakefulness.
In last week’s blog, I wrote about the Mindset, Attitude, Actions, and Results circle. That’s kind of like the cross talk between your gut and the brain after a big meal, yes!? Here is what we know, the difference between mindset and attitude are clear: mindset is a way of thinking; that in turn drives your attitude which shows up in how you approach things, your language tone and posture. That in turns drives your actions and your behavior which ultimately delivers an outcome or a result.
So, IF your business is in a food coma, or you are being proactive to avoid the holiday business coma, here’s 2 steps to consider.
1. Improve your posture and increase your daily physical activity over the next 4 weeks.
2. Make sure your business plan is relevant and up to date by 12/1. And in that process ensure you:
a. Define YOUR unique value
b. Trouble shoot any issue holding you back
c. Be clear and FOCUS on a clearly defined target market
d. Get in a small group
Move your body MORE
Tony Robbins, consultant and coach to CEO’s and self-help guru believes that what the body does, the mind follows. Wake up your body and your mind is awoken.
Example: what is your posture at this moment? When was the last time you went on brisk walk? How do you carry yourself? How do you dress yourself? How does your face look at this exact moment? Change your physical state: Take a daily walk, sit up straighter, put a smile on your face, dress the part for your industry and see if that doesn’t have an immediate effect on your mindset.
If you’re interested, look into the book “Presence” where author Amy Cuddy explains the science behind all of this and even shows you a couple of power poses. Here is a link to her amazing Ted Talk.
Is Your Business Plan Relevant?
Define your value and remember it’s NOT all about you! Be TOTALLY clear about how choosing you as a real estate agent benefits your prospect. When someone asks you what you do, it can be tempting to list your awards and accomplishments. Try to be mindful about naming specific ways your services benefit sellers, buyers or investors. Benefit-focused value statements resonate with prospects in a meaningful way. For example:
I specialize in helping empty nesters find the luxury downtown condo that’s just right for them.
I am a ninja negotiator with a track record of selling homes at an average of 2 percent over list.
Want to sell fast? Then I’m your real estate agent, as my listings sell in 26 days on average, 13 days faster than the norm.
Troubleshoot any issue holding you back. Unless you are a hobbyist in real estate, you’ll need systems for:
Consistent quality – for you, your clients and your partners.
Simplifying your workload – like a checklist for a pilot before takeoff
Saving time – less time wondering what to do next and more time doing it
Highlighting and eliminating inefficiencies
Growing your business – serve more people, make more money
Do you have a clear TARGET?
When we see agents and teams struggling, too often their target market is just not specific enough. Many agents and teams may have several different types of target markets. Yet, for the purposes of marketing your business, you want to start with a laser focus on sellers and buyers. Your target market profile should be specific enough to answer basic questions like:
Where can you find sufficient numbers of them in groups?
What media do they consume? (How to reach them)
What blog sites, websites, forums do they frequent?
How engaged are they on social media and which platform?
What associations do they belong to?
The power of a small group. If your business is struggling – or you want to avoid the holiday coma – as the business owner, it can be tough to see the forest between the trees. It’s easy to get in overdrive mode putting in more hours working in the business with little or no time left to work on the business. This is where it would be wise to seek expert from like-minded individuals, a business coach or BOTH.
What action will you take to get out of OR avoid a business holiday coma?
by Rick Davidson | Nov 5, 2018 | Appointment Setting, Best Practice, BluePrint Of Success, Coaching, Don't Settle, Dreams, Goal Setting, Habits, JPAR, Master Mind Group, Mindset For Success, Real Estate, Success
Last week we conducted an amazing business plan session via zoom, and well… we forgot to record it! Human error. Well, our error is your benefit because here is a cliff note version of that session.
Nationally about 3% of agents create 20 or more transactions a year, yet at JPAR nearly, 8% of our agents create 20 or more transactions. Why is that?
Better planning that leads to better execution.
So, what are the secrets of those highly productive agents?
- They don’t wait. They start business planning in October. Face it, residential real estate typically runs in 90-day cycles. If you wait until December to look at your 2019 business plan, the first quarter of 2019 will already be set, done and all but over.
- They are very CLEAR on their WHY, their VISION, and their unique selling proposition… the one thing that differentiates them from all others.
- They rely on more than one source of leads. With a mindset of “always be testing” they have tried and failed, yet over time have created at least 4 different sources of leads.
- They understand the source and cost of all leads… which ones convert, and which ones don’t.
- They understand that trying harder simply doesn’t work. So, they don’t expect to do the same thing and get a different result. You might want to read YOU SQUARED by Dallas based business coach Price Pritchett.
- They break everything down to the simplest terms. A daily number and a daily activity.
Bonus secret? Those highly productive agents that are crushing their goals have surrounded themselves with a mastermind group that meets consistently to discuss the business plan, execution, challenge assumptions and holds each other accountable.
So, there you have it, 6 steps to a better business plan and one killer bonus secret. What will you do to up your business planning game this week?
Looking for business planning templates? Reach out to us via www.exceedingexpectations.info
Coaching? Take us up on a free coaching consult to see if coaching is right for you: www.jparcoaching.com
#WinTheDay
